Liquid I.V.

Raspberry Lemonade Stand

In late February 2025, Liquid I.V. brought a much-needed taste of summer to Chicago’s Maggie Daley Park with their Sugar-Free Raspberry Lemonade Stand pop-up.

Over two chilly but lively days, the team transformed the Ice Skating Ribbon into a playful oasis, celebrating the launch of their Hydration Multiplier Sugar-Free Raspberry Lemonade flavor.

• Vibe: Bright, upbeat, and refreshing — just what you’d want on a winter day.

• Highlights:

  • Fresh pours of the new Sugar-Free Raspberry Lemonade flavor.

  • Custom snow cones made with the Hydration Multiplier® for a fun twist.

  • Live sets from DJ MAAD - creating a great vibe

  • Outdoor games like cornhole, plus lots of swag giveaways.

Location: Maggie Daley Ice Skating Loop

Medium: Launch Experiential Pop-Up Activation, Swag Giveaway

Date: February 2025

Agency: Anomaly LA

Vendor: FreeHold

Role: Lead Producer