For the launch of Wednesday Season 2, we covered Thing's fingertips in the iconic orange dust, cheetle. Thing had his own billboard in Times Square, yet he didn’t wish to stay still. He broke out of the ad unit and hijacked Gatorade, Spotify, and Specialized billboards, then jumped out into Times Square where he encountered monuments, street artists, an iconic newsstand, and classic I ❤️ NY T-shirts.

Role Sr. Producer - Experiential
Agency: GS&P NYC
Vendor MKG

Awards Silver Cannes Lions - Use of DOOH Experience