Thing Takes Over
Times Square

For the launch of Wednesday Season 2, we put Thing in some Times Square billboards, covered Thing's fingertips in the iconic orange dust, cheetle. Yet, he didn’t wish to stay still and broke out of the ad unit. Hijacking Gatorade, Spotify, and Specialized billboards, he left his trail and jumped out into Times Square, where he encountered monuments, street artists, an iconic newsstand, and classic I ❤️ NY T-shirts.

Role Sr. Producer - Experiential
Agency: GS&P NYC
Vendor MKG

Awards Silver Cannes Lions - Use of DOOH Experience